My Luxury Marketing Plan


No two houses are the same and therefore each marketing plan is designed and customized especially for you and based on the market conditions, timing, your circumstances and situations. Because there is no “one size fits all” plan, each plan must capture those buyers searching for the perfect home. Therefore, I will create a plan to capture the highest volume of potential buyers. Every home I list has a different plan and a different budget.


I also have received both the Certified Luxury Home Marketing Specialist designation and the Million Dollar Guild awards!

Why Many Affluent Sellers Trust Their Listings to Members of The Institute for Luxury Home Marketing!

If you own a luxury home, you understand the importance of having an collection_logo_bw_tagline_web_smalladvocate who takes care of all the details. With my background in customer service, marketing, project management and interior design, in addition to serving the affluent sellers and buyers, I am more than qualified to help you prepare your home for sale, create a custom marketing strategy based on your home’s unique features, and position it in the market so that you accomplish your selling goals.

Here are four ways you’ll benefit:

1. Special Competencies Equal The Right Results For You: Marketing a luxury property demands competencies over and above those of the typical real estate brokers. Thanks to the special training I’ve received, you can count on me to have the skills necessary to help you accomplish your real estate goals.

2. No Cookie-Cutter Marketing For Your Unique Property: Thanks to training, I understand how to develop and implement a customized lifestyle marketing plan for your luxury residence.

3. You’ll Tap Into An International Network: The Institute’s network of luxury real estate experts reaches around the globe. This means there are thousands of luxury brokers located across North America and around the world with whom I can network. You’ll benefit from these valuable contacts.

4. Put A Bigger Tool Box To Work Selling Your Property: Institute membership provides a long list of special marketing tools which I can put to work for you. Here are just some of the extra tools available which may be appropriate for your home:

  • Proprietary high-quality property brochures and other printed marketing pieces specifically designed to appeal to the affluent buyers.
  • The ability to enhance the online marketing of your property by listing it in an international MLS which reaches tens of thousands of real estate professionals around the world. One of these professionals may have the buyer for your home.
  • Special advertising opportunities in the Wall Street Journal online and (if appropriate), in luxury home magazines.
  • A long list of vendor marketing partners who provides a wide range of special marketing services.

The Institute For Luxury Home Marketing is a unique organization comprised of real estate professionals who have completed special training in understanding and meeting the needs of the very successful. Unlike other groups of luxury brokers, it is not limited to one real estate brand, nor can a real estate professional simply pay a fee and join the Institute. You need to earn it! The Institute is committed to providing the training and tools necessary to help its members deliver outstanding service to the buyers and sellers of luxury homes. Click on the following links for my Press Release!

CLHMS Press Release!

Million Dollar Guild Press Release!

Call me for an in-depth description of my effective personal marketing plan that will be created just for “your” home. We will look at your objectives and goals, our action plan and schedule, your budget, listing dollars, audience, etc. I can be reached at 575.520.5039 or by email at [email protected].